Saudi Arabia’s Tourism Ministry has announced the signing of an agreement with the leading hotel company InterContinental Hotels Group (IHG) and Tasheed Contracting Company for the development of 12 new hotels across the kingdom.
These hotel properties, which are expected to provide 2,500 rooms in total, will be built at a total investment of SR1.3 billion ($346 million), reported SPA, citing a top official.
“With Ministry of Tourism encouraging such investments in the Kingdom, the signing took place in the presence Mr. Mahmoud Abdulhadi, Deputy Minister for Destination Enablement,” IHG said in a statement.
As part of the agreement, IHG has also signed the first Holiday Inn Express hotel with Tashyid for Hotels Operations Limited which will debut the brand in Jeddah by June 2025.
Marking a key milestone for the brand in the Kingdom, the 300-room hotel will be located on Al Madinah Road, one of the busiest areas in the city. Providing a best-in-class experience, guest rooms at Holiday Inn Express Jeddah will feature amenities such as high-speed WiFi, smart TVs, premium bedding, and pillow options to ensure guests have a restful stay. The hotel will also offer signature complimentary ‘Express Start Breakfast’, speedy check-in, and power showers to ensure guests are recharged for the day.
Known for its success in the upper-midscale segment and understanding of the ‘Next Gen Smart traveller’, Holiday Inn Express hotels in Saudi Arabia will debut reimagined public spaces and guest rooms that blend trendy and efficient design with local aesthetic, IHG said.
Modelled on market specific research focused on the Millennial and Gen Z Saudi traveller, the hotels will offer guest experience reflecting their lifestyle and needs. The public spaces will serve as lively and engaging spaces featuring a revamped F&B offering, while the guest rooms will offer a balance of home comforts with smart design giving guests flexibility to better support their routine, it added.